the two texts show changes in the different aspect of audience e.g
The audience for Lego harry potter is 10 whereas the movie harry potter is 12.
The theme and the clips in that movies are quite similar or exactly the same, this will reflect the audience visual expression and their reaction and they could relates to the movies and recognise the clips that were in the movie and lego clips.
Institution warner brother in the movies and in the lego Harry Potter is is Warner brother interactive entertainment.
Some of the voice over imply to you, which mays it interactive e.g your invitation has arrived..cast your spell...piece together the adventure and conjure by yourself or with a friend.. this is directly to you, so this makes you want to play.
the website www.magicisbuilding.com this connotes what the website might be.
the password is Expectro Patronum this is one of the spell used in harry potter, harry potter fan would notice that.
The Social Network
there are many links between the movie and the Facebook page.
there are images and facebook link
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