1. How do the two media products represent women in the music industry? (8 mark)
The two media products represent women in the music industry in a positive manner. They show us that women can also win the MOBO awards and achieve like men.
2. How and why do programme such as the MOBO awards to niche audiences? You may also refer to the other media product to support your answer. (12 mark)
Niche audience is when it is targeted to a small selected minority audience. MOBO award appeal to niche audiences because it is BBC3 who are airing it. It has been promoted to bbc3 for many reasons such as it’s a terrestrial channel so it is free and everyone can watch it. The channel’s target audience include those in the 16-34 year old age group; the purpose is to provide “innovative” to younger audience, focusing on new talent. The channel is on-air from 19:00 to around 04:-- each night that the time that the age categories will watch telly. Bbc3
3. What are the advantages and disadvantages for performers of using the internet as marketing tool? You should also refer to other media products to support you answer. (12 marks)
There are many advantages and disadvantages for performer of using the internet as marketing tools. As an advantage the internet as a marketing tool, will help the audience to be an active role, it can also be easy to use, and you know what you want so it will be easy to search, it also being able to use it whenever they want. Disadvantage will be that everyone can go on it, even being young children and an internet issues can be an issue for them. The young vulnerable children which don’t exactly know what is wrong and right can get up to things they should be doing, e.g looking at video of lady gaga even though she is a well known singer and a big fashion icon, there are so many artist like that. Another disadvantage are that they could be bring virus and so on, but on the other hand is that they can promote product which you might like.
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